Captain America 3 Hasbro Reveals New Civil War Toys
It’s hardly surprising that merchandising and filmmaking go hand in hand – George Lucas was something of a trendsetter back in 1976 when he had the foresight to ask that he retain all merchandising rights associated with Star Wars. 20th Century Fox happily agreed to this request, unaware of what a colossal boon either Star Wars or any of the related merchandising would be. Since that time, studios have taken note....